We work for some of the biggest companies in the world and some of the smallest.

We work with forward thinking smart companies.

Companies who want to make their own future.

OUR CLIENTS’ SUCCESS IS ROOTED IN OUR STRATEGY. BRINGING GOOD THINGS TO LIFE.

MAX VON BREDOW – CEO AT QUEST AG

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Adding value through creativity. This is what we do for the German based Quest Group. For their 25-hectare city centre redevelopment in Kolbermoor we created the ‘Work Village’ concept. Everything is designed for quality of living, for a friendly visit or a business meeting, for shopping, for lunch or just to walk around. We add energy and bustle to this remarkable city centre re-energizing project. All driven by our core strategy – Bringing good things to life.

‘DOUBLE MY BUSINESS IN 4 YEARS’ ‘WE ARE LIMITED, NOT BY OUR ABILITIES, BUT BY OUR VISION.’

BRIAN KLASS – CEO AT GIANT LEAP

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Brian Klass, CEO of Giant Leap, wanted to double his South African based business. He called on Rethinker. We needed to completely rethink the business.
We looked at the core assets and competencies and created a repositioning that was fit for purpose. ‘Superior interiors’ and a slogan ‘Welcome to a better place’. We created the momentum for growth. It will be digital… it will be digital-emotional.

DOING BUSINESS WITH FRIENDS. KLAUS WERNDL WAS AMBITIOUS AND WANTED TO TAKE HIS OFFICE FURNITURE COMPANY TO THE NO.1 SPOT IN GERMANY.

KLAUS WERNDL – FOUNDER AND CHAIRMAN OF THE BOARD AT QUEST AG

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Using the simple idea – Strategy is about being different – we developed two themes: for the factory, the Spirit of Innovation and for the market – Feel at Home at the Office. This gave us the strategy architecture for all future actions. This energized the company, and the market as well as giving focus for everything we did. Result: Werndl was sold for €175 million to Steelcase.

REFRESHING, TOTALLY CLEAR THINKING. TOM VAN DEN HEUVEL. A TOTALLY BRILLIANT BRAIN.

TOM VAN DEN HEUVEL – CEO AT BIZZIQ DATA SCIENCE

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Tom saw opportunity where everyone else saw complexity. We helped him design his new data science venture. We invented the name Bizziq (a palindrome!) Data Science, we positioned and named his next new company ‘Planned Magic’ to match the wonder and ease of operations of their planning tool and we helped successfully launch both ventures.

UNLEASHING THE PEOPLE POWER. RETAIL IS DETAIL! BUT THE BIG SECRET IS TO UNLEASH THE ‘PEOPLE POWER’.

BAS ZOOMERS – CEO AT PIET ZOOMERS

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Get your customers to love you and your store/brand. Create a LoveMark. Use their energy to fuel your growth. This is what we did for retail phenomena Piet Zoomers. We developed their core strategy ‘A Celebration of Fashion’. And translated this feeling into their award winning store concept.

‘IT’S ALL ABOUT THE CUSTOMER!’ STRATEGY IS ABOUT BEING DIFFERENT.

BEN LABOHM – CO-FOUNDER AND CEO OF ALPHA CAPITAL

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Successful Start-up Alpha Capital needed to differentiate itself from the sea of competition – the Red Ocean! We designed a simple winning strategy for them. Customer First. Not just something they say, but something they live day by day! The essential differentiator.

We can seriously help your company

The process

The Rethinker process sets out an effective timeline and set of key deliverables that can be monitored at every stage. We collaborate to deliver a core strategy. A core strategy delivers focus, energizes you, your people and the market place. We will deliver a strategic architecture which can be used to guide all marketing activities and as a benchmark for all future activities.

The Rethinker programme

We collaborate with you to design best-case scenarios. We visualise them, and make their complexity easy to understand. We deliver a market-ready plan of action. And then we monitor its impact and market results.

Discover

Define the value points. Gather markets insights.

Define

Formulate the best case scenario, a scenario set.

Design

Bring together the right people. Develop the plan of action.

Delivery

Communicate to the organisation. Put the services in place.

Stay Agile

We use Agile as our collaborative and creation process.