We’re a community of creators, impact makers, innovators, entrepreneurs and doers.
We rethink, refocus and re-energize organizations.
We create new ways for you – in the new reality – and become future proof again. From small to medium-sized enterprises, to even corporates, but always with the right decision-making power to transform your business.
We provide our clients with new thinking to drive their business forward, the path to the next normal.
We’re a community of creators, impact makers, innovators, entrepreneurs and doers. We rethink, refocus and re-energize organizations. We create new ways for you – in the new reality – and become future proof again. From small to medium-sized enterprises, to even corporates, but always with the right decision-making power to transform your business. We provide our clients with new thinking to drive their business forward, the path to the next normal.
But that’s just the elevator pitch. What we really do fills a whole website. So click around.
Check out our track record.
20 years ago, Peter Barrat-Jones founded Rethinking Group and our dream was to bring more creativity into the boardroom to help business owners and CEO’s achieve and surpass their goals. At that time Rowan Gibson was one of the rethinkers and nowadays widely recognized as one of the foremost thought leaders on business innovation, author of the worldwide best sellers ‘Rethinking the future’ ‘Innovation to the Core’ and ‘The Four Lenses of Innovation’. Since then, we’ve helped clients transform their business, accelerate their growth, infuse true meaning into their brands and become more customer focused.
We recognize that the next ten years will not be a continuation of the last ten years. And Corona will change forever the way we do business. To survive and thrive in this new world of hype-accelerating change, rampant competition and increasing customer primacy you will need to radically rethink the way you do business, We are a special kind of agency. We are rethinkers. We do this by combining cutting edge business knowledge with exceptional creative business thinking.
Check out our track record.
What do you want to achieve?
(click to explore)
Daruma is a traditional handmade Japanese wishing doll. Decide what you want to achieve. Fill in one eye and leave it on your desk. Every day the one-eyed Daruma keeps you focused on achieving your goal!
A better way is to ask us to help you achieve your goals in this new world.
Daruma is a traditional handmade Japanese wishing doll. Decide what you want to achieve. Fill in one eye and leave it on your desk. Every day the one-eyed Daruma keeps you focused on achieving your goal!
A better way is to ask us to help you achieve your goals in this new world.
7 of the world’s largest companies are platform companies. We can help you rethink your business to take full advantage of all digital possibilities and understand the opportunities/dangers of the Digital Vortex.
The Digital Vortex is the movement of industries being sucked toward a “digital center” in which business models, offerings, and value chains are digitized to the maximum extent possible.
Cost Value
Experience Value
Platform Value
We can help you find the right strategic response.
Harvest, retreat, disrupt or occupy?
7 of the world’s largest companies are platform companies. We can help you rethink your business to take full advantage of all digital possibilities and understand the opportunities/dangers of the Digital Vortex.
The Digital Vortex is the movement of industries being sucked toward a “digital center” in which business models, offerings, and value chains are digitized to the maximum extent possible.
Cost Value
Experience Value
Platform Value
We can help you find the right strategic response.
Harvest, retreat, disrupt or occupy?
Get in touch. Send us an e-mail or call Jacko D’Agnolo at +31 6 54 79 32 60.
Drop in at Rethinking Group. Willemstraat 1F, 5611 HA, Eindhoven, The Netherlands.
What market segment do you serve?
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Who are the buyers of your product/service?
What is your product offer?
What do you provide?
How do you provide it?
How is your value chain configured?
What are your processes?
Who are your partners?
How do suppliers help you provide the service?
How is your digital business agility?
What are the products and services you sell?
What benefits and solutions do you deliver to your customers?
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How do you extract value?
Price model?
Bundled? Coffee and cake?
How are you different from you competition?
How do customer experience make the difference?
How sustainable is the difference?
Can you protect it?
