We were asked to help merge one of our clients with its main rival. For years these two had been battling in the red ocean. Finally it was decided to stop fighting and join forces. Both were manufacturing glass fiber reinforced plastic pipe systems. To survive and prosper, the fighting had to stop. The two cultures had to join forces.
Time for creative thinking.
We looked at their ‘core competences and core capabilities’. We looked at the buying process. What were their customers looking for. What are the major trends and how can we create and dominate our own blue ocean? Both companies had huge competitive advantages and basically all the pipes were delivering water in a sustainable cost effective way. Waste water, irrigation, drinking, and water for hydro power. The product had a useful life time of over 150 years! Way better than the 10-20 years of steel pipes.
Sector Water infrastructure & technology
Location Head Office Austria
Get in touch. Send us an e-mail or call Jacko D’Agnolo at +31 6 54 79 32 60.
Drop in at Rethinking Group. Willemstraat 1F, 5611 HA, Eindhoven, The Netherlands.
Rethinker.co is a partner of Rethinking Group.
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