Brian Klass, CEO at Giant Leap, is a man on a mission. He has always been innovative and leading the field. To complete his next dream, he asked us to create a strategy that will double his business in the next 4 years from €35 million to €70 million. This is how we did it.

‘We are limited, not by our abilities, but by our vision.’ Brian Klass, CEO of Giant Leap, wanted to double his South African based business. He called on Rethinker.co. We needed to completely rethink the business. After a company-wide innovation masterclass led by Rowan Gibson, we looked at the core competencies and core assets and created a repositioning that is fit for purpose. ‘Superior Interiors’ and a slogan ’Welcome to a better place.’ We are creating the momentum for growth. Watch this space. It will be digital… it will be digital emotional…

Recognising that the market was very dynamic we developed a second Brand for Brian. The big idea? We think it’s time to bring office furniture into the 21st century. Our idea? Create innovative, high quality office furniture that works the way we do today. Make it easy to plan and buy. And make it affordable for more companies and organisations.

So we have:

1: World-class designer
First we asked acclaimed German industrial designer Stefan Brodbeck to work with us on turning our ideas into innovative products.

2: World-class production team
Then we put together a world-class team in product development, manufacturing, marketing, logistics, quality control, environmental standards and every other aspect of the business.

The result is a GameChanger

How can I do something about this giant empty skyscraper?
Giant Leap, and their business partner Investec needed help in re-imagining an empty 20,000 m² modern office complex in downtown Johannesburg. We created the FutureSpace concept and designed a modern communications package and online tools to attract and hold new tenants.

German quality and design. Proudly made in South Africa. We recognised this hole in the market. Why pay a premium for European product, if we can use German design made in SA? Win-win. Chairclub was born. Designed for social media. Another game changer and disrupter.