Klaus Werndl. Client for 35 years.
We helped Klaus save his father’s company. We used creative thinking to reposition Werndl. Feel at Home at the Office. We zigged when the competition zagged. Became the market leader by selling the ‘why?’ not the ‘what? From nowhere to German market leader to a €175 million sale.
We then reinvented Klaus. We designed a new company around his core assets and competences and his search for happiness. Quest was born. To keep focus we developed a benchmark for all Quest activities: Is this adventurous? Is it something we will enjoy? Will other people enjoy it, too? Does it have something to do with quality of life?
If you are not #1,
create a category
where you can be #1
Nick Crofts, Bonar Floors
With 5 factories in Europe was #7 in the global flooring market. Underperforming. The board wanted to sell it to refocus the mother company. We were asked to polish it up for sale! This is how we did it.
We were asked to help merge one of our clients with its main rival. For years these two had been battling in the red ocean. Finally it was decided to stop fighting and join forces. Both were manufacturing glass fiber reinforced plastic pipe systems. To survive and prosper, the fighting had to stop. The two cultures had to join forces.
Get in touch. Send us an e-mail or call Jacko D’Agnolo at +31 6 54 79 32 60.
Drop in at Rethinking Group. Willemstraat 1F, 5611 HA, Eindhoven, The Netherlands.
Rethinker.co is a partner of Rethinking Group.